By Susan Fairchild | Director of Investor Relations & Impact | Green Canopy
Those who visit the Green Canopy Headquarters will find, in our entryway, a reminder handed down by our CEO’s father. It’s a framed quote by the baseball legend Yogi Berra, reading— “If you aim for nothing, you’ll hit it.”
At Green Canopy, we’re always looking to identify and clearly articulate the direction we’re headed. By doing this, our team and stakeholders come to a shared understanding of goals. We can all take ownership of these goals, and then create a plan of action to make them happen. One way we’ve done this in the past year, is by mapping out our specific “Theory of Change”. A Theory of Change provides a visual roadmap to creating the change we want to see in the world, and provides a target through which we align our strategies, outcomes, and goals.
Green Canopy began this process with the guidance from Jane Reisman, a Social Impact Advisor with over 29 years of experience in strategy and evaluation. Jane has dedicated her life to empowering non-profits, foundations, and systems thinkers with the tools to significantly increase the probability of achieving their desired impact.
As we embraced doing the deep work* with Jane, the benefits to engaging in the process of developing Green Canopy’s Theory of Change became quite clear:
We are pleased to share Green Canopy’s Theory of Change publicly for the first time. We believe in a better future. We invite you to be a part of it.
Aaron Fairchild, Green Canopy’s CEO recently detailed the Theory of Change at an Empower Happy Hour. Watch Aaron’s presentation here.
*“Deep Work” is a concept written about by Cal Newport that he describes as the ability to focus without distraction, master complicated information and produce better results in less time— providing the sense of true fulfillment that comes from craftmanship.
Green Canopy will be hosting an Empower Happy Hour following a presentation by activist, Bea Johnson. We are so excited to host such an important figure in the sustainability movement and offer Green Canopy guests 25% off tickets with code: GreenCanopy25. As a net zero energy homebuilder, we believe Net Zero Energy Homes are an ideal contributor to living a zero waste lifestyle.
Bea Johnson, the author of Zero Waste Home: The Ultimate Guide to Simplifying your Life by Reducing your Waste, will be joining us in Seattle. Bea has been named “The Priestess of Waste-Free Living” by The New York Times, has given 200+ speeches in 30+ countries and has been producing only one, pint-sized jar of waste each year with her family since 2008.
“There was a time when nobody knew what “zero waste” meant, but ever since Bea Johnson published her seminal book, Zero Waste Home, in 2013, the phrase has become mainstream.” — TreeHugger
“The mother of the zero waste lifestyle movement” — CNN
2:00 – 2:30 | Registration
2:30 – 3:30 | Bea Johnson on "Zero Waste Home"
3:30 – 4:30 | Empower Happy Hour hosted by Green Canopy
Sun, April 15, 2018
2:00 PM – 4:30 PM
1517 12th Avenue
Seattle, WA 98122
Imagine gathering over 200 business leaders in the middle of a massive continent, where humans have lived for tens of thousands of years. The purpose? To advance a nascent movement, using business as a force for good to positively change the world. The location of this gathering? The very birthplace of our oldest instruments. There — in the deep, red earth — in the heart of an arid land, water reaches to the surface forming natural springs. The combination of water and music has charged the region with deep communal and rhythmic energy. It is hard to imagine a better place to come together. That place is Alice Springs, Australia — the location of the first ever, 2017 Australian B Corps Champions Retreat.
B Corporations are for-profit companies, certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Behind the Australian B Corps Champions Retreat was a team with a leader — a visionary, validator, an organizer. A master engineer, who understands the elements needed to launch a movement from the ground and elevate it in the uplifting thermals.
I had the chance to find this person and talk with her a number of weeks ago and have been dying to write about her ever since. Alicia Darvall was the first Executive Director of B Lab Australia & New Zealand. When she was hired by the Small Giants team in 2014 to head up B Lab Australia, there were 13 certified B Corps in the country. After three short years, the Australian & New Zealand B Corps community has grown to over 230 certified companies. Alicia came to B Lab from, not surprisingly, a background in working with entrepreneurs and organizing festivals. She has over 15-years’ experience in senior roles at fast-growing, high-profile businesses and organizations, such as Moonlight Cinema, Melbourne Fringe Festival and Melbourne Fashion Festival. As ED for Australia & New Zealand B Lab, Alicia provided strategic support to entrepreneurs; coached them to build on their values, engage within their community and stakeholders, and measure their impact.
When I asked Alicia how she was able to grow the Australian B Corps Community so rapidly, her response was simply, “I followed flow without inserting my personal agenda.” Every movement needs its first follower, and Alicia is the ideal first follower. She is creatively inspired and wise enough to remove her ego in the effort to help others thrive. It is no wonder why B Lab elevated her. At the top of 2018, Alicia handed off the Australia & New Zealand B Lab reins to the talented Andrea De Almeida, and accepted the role of Executive Director of Global Partners. Her stated mission at B Lab Global is, “to nurture a creative manner required to build a movement that lasts.” Wow… To do this, she identifies and works with emerging B Lab regions to help them channel their unique cultural flow of energy to create movement and community.
In addition to helping new regions progress, Alicia works with B Lab’s network of networks, the B Lab Global Governance Council. In this effort, she helps the Council follow energy flows required to grow and develop, and then sustain their efforts through implementing earned income strategies.
After meeting with Alicia, I walked along the sidewalk in a shower of rain. I didn’t try and dodge the raindrops — it had been hot and humid for days and the rain refreshed my skin and soul. I couldn’t help but make the connection between the refreshing rain and our conversation. Alicia is a rare and rejuvenating leader who is tuned into the energy of others and understands that by following flow and not adding ego, amazing things happen. As a member of the B Corps community, Green Canopy is grateful that she is a leader in our network, helping to make our work lasting and transformative. Thanks Alicia!
“As impact investing grows exponentially, the IA 50 has remained a leading and trusted resource for impact investors of all experience levels,” said Jed Emerson, ImpactAssets Senior Fellow, and IA 50 Review Committee Chair. “Our consistent and objective evaluation of impact fund managers is providing financial advisors and their clients with a starting place to make informed investment decisions. And we are helping to catalyze the growth of impact investing by creating a centralized information source in a fragmented field.”
Green Canopy is honored to be featured on the 2018 IA 50 List as one of nine managers in the Real Assets category, one of 13 in Housing, and one of the 12 Certified B Corporations. See the press release here.
The Green Canopy blog is written by our CEO and Culture Curator, Aaron Fairchild, as well as our staff and a few very special guests.