"Having beautiful product that is also incredibly energy efficient means it costs less to own and we mitigate more greenhouse gas emissions."
We’re proud to share that we were recently featured in the Summer 2015 issue of Modern Builder + Design magazine! Our own Aaron Fairchild outlined Green Canopy’s mission, process, and motivations in the eight page spread. He speaks to the importance of recognizing the impact our builds are making on both the environment, and on the community around us.
“With educational programs, green building and renovation techniques, and unparalleled community engagement, Green Canopy is as much a movement as it is a business.
Green Canopy Homes’ earth-friendly ethos is not limited to an end product: homes, renovations- and now custom- properties that sell for up to $1.5 million and meet rigorous standards for energy efficiency, quality and beauty.
The company goes beyond its relationship with individual homebuyers to try to affect change in the market overall- through innovative education channels and partnerships.
‘We have shifted this local market toward greater awareness of the benefits of resource efficiency and certified green product at the time homes are bought and sold,’ President Aaron Fairchild says.” (p. 63)
The article continues on to highlight Aaron’s goals and specific processes for accomplishing the Green Canopy mission. He even mentions the Empower Happy Hours!
We are also so thankful for Ballard Reuse, Northwest Electric & Solar, and Performance Insulation for being a part of this spread with us.
Check out more here: http://www.nxtbook.com/nxtbooks/translucent/mbd_2015summer/#/62
Last month we had the honor of hosting Greendrinks with a fantastic group of organizations. The Youngstown Cultural Arts center was buzzing with folks from Built Green, Sustainable Seattle, Green Canopy and the Washington State Housing Finance Commission; all there to answer one question for the happy hour attendees - "How can we make green homes more accessible to first-time homebuyers?"
Promoting green building in the retail, real estate market is a paradigm shift in the way we have traditionally shown and sold homes in the past. Value in real estate has always been determined by location, price, amenities, neighborhood, school districts, etc. with little thought given to long term investment in things like utility bills or walkability. However - as we see the Millennial generation step into the homebuying arena - a generation known for their values-based consumerism - we can and should expect these individuals to be more interested in long term savings from resource conservation, healthier and local materials that benefit the local economy, and access to amenities in walkable locations that will keep them out of their car. It's not just the Millennials making these decisions though. Today, the typical homebuyer is tech-savvy and non-traditional. They tend to research more or their own and, while decisions still weigh heavily toward cost and location, energy efficiency is topping the charts on the "Must Haves" list for new buyers.
That being said - there are still not a lot of resources to help first time buyers get exactly what they want from the traditional real estate market - and certainly not many incentives to help aid in that decision to go green. Speaking from my own home buying experience, you tend to throw your values out the window when things start to get competitive!
Greendrinks was a perfect opportunity to explore the ideas and programs that are currently at the intersection of the market and values. Folks left the following comments on our interactive ideas board - and conversations circled many of these topics and solutions all evening.
Contributed by: Krystal Meiners
The Green Canopy blog is written by our CEO and Culture Curator, Aaron Fairchild, as well as our staff and a few very special guests.