We're looking forward to hosting the 6th Annual Green Genius Awards Ceremony at the 2017 Built Green Conference this year. The Green Genius Awards are the region’s first and only awards to honor real estate brokers who are helping to transform the residential housing market. By listing, marketing and selling homes that have an ecological and social impact in Seattle neighborhoods, these agents are educating a generation of homebuyers and disrupting the status quo of homebuilding. They are helping to change the paradigm of how real estate is valued in a growing city and working to build a more sustainable community.
Pioneers like Thomas Edison have been excited for decades about the use of solar power. “I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that,” Edison anticipated. Starting this Fall, the first of many Green Canopy's Net Zero Energy homes will be available on the market in Seattle - with a commitment to offering these high-performance homes at a price that is on par with code-built new construction homes.
When Green Canopy began, our region was in the grips of a housing crisis. Streets were filled with “for sale” signs that wouldn’t budge. It seemed as though everyone wanted to sell before the market dropped further, and that no one really wanted to buy a home. Green Canopy’s solution was to acquire existing homes and deeply remodel them as certified Built Green Remodels for sale. The Company’s mission is, and has been since that time, to inspire resource efficiency in residential markets. Remodeling existing homes using sustainable methods and materials and certifying the home Built Green, was at the time the most viable and sustainable method for accomplishing the mission during the last housing crisis. However, as the market began to shift, Green Canopy began feeling the symptoms of a new emerging market crisis. Today’s housing crisis is a result of a shortage of supply and there are more people looking to buy than there are homes to acquire. The market economics have changed, making it no longer viable to buy homes, remodel them to a rigorous green building standard and remain in business. Rather than bemoan the current market, Green Canopy can now lean into its mission with a greater sense of purpose.
Mission Metrics: Case Studies on Impact Part 2
Written By: Aaron Fairchild, CEO of Green Canopy
Green Canopy’s neighborhood engagement started with our first home in West Seattle in 2010. We painted the home a shade of green that our neighbors rejected immediately and publicly via social media. We were taken aback. This certainly wasn’t the “impact” that we had hoped for. Our nascent team had just begun working together with a mission to inspire and this quickly became a moment to listen and learn. We invited all of our neighbors to meet onsite and tour the construction project and vote on the color to repaint the home. This was our first opportunity to talk to the community about our mission, gather feedback and learn more about our neighbors, their values and, of course, a better choice for paint color.
Since that time Green Canopy has increased its commitment to neighborhood engagement in a number of ways. The company has hosted barbecues, sponsored block parties, held educational events on green building, hosted happy hours highlighting local non-profits, and more. The company has also programmatically adopted the Community Color Program to select the color palette that we use to paint every home. Additionally, in 2012 the company formalized our introduction to the neighborhood with a “Meet the Builder” community meeting. This is neither required by the cities in which we build, nor embraced by the associations to which we belong. The Green Canopy Meet The Builder community meetings represent an early chapter in the story of every project, helping to set the tone once construction begins and ultimately ensuring greater community inclusion and consideration than otherwise.
In October of 2014 we layered into the Green Canopy Meet the Builder community meeting, an online neighborhood survey. Since that time, we have held over 20 community meetings and received results from 15 communities with responses from over 100 neighbors in Portland and Seattle. Once the surveys have been completed we process neighbor’s responses and send all responses back to the community members that filled out a survey. The responses are shared anonymously; yet when we review these results we receive highly informative feedback, which we use to learn, adapt and inform the Green Canopy team about the unique story of every community in which we build.
For the first time, we are producing the results of the community surveys from which we have learned so much – they are full of critique, feedback and grace - take a look for yourself and let us know what lessons you learn in the comments below!
Download Green Canopy's Community Survey Responses to learn more about the communities in which we work.
Mission Metrics: Case Studies on Impact Part 1
"The current housing crisis can not be easily solved because the issues are not black or white. Our solutions will require a more colorful, creative and collaborative approach."
Written By: Aaron Fairchild, CEO of Green Canopy
Green Canopy is a walkable urban infill developer with a mission to Inspire Resource Efficiency in Residential Markets. Since our company's inception, we believed one solution to our global resource scarcity and climate change issues should be infill homebuilding done differently. So began our journey to create a different kind of homebuilder that is more socially and environmentally aware and responsive. In the weeks ahead Green Canopy will publish a series of blogs and data sets that highlight some of the more curious approaches we incorporate to help create positive social and environmental outcomes.
We began Green Canopy as a for-profit, market-based model with the desire to make a difference. The thinking was that if we were successful in making a difference, profits would follow and allow the Company to scale our outcomes and impact.
As a mission-focused homebuilder we are often looked at with confusion and curiosity from other homebuilders. Occasionally we are mocked and written off as “do-gooders.” It is often assumed that we really don’t know what we are doing. After all, homebuilding is an old profession, historically operating in a similar manner for generations.
Well, the times have changed in just one generation, and many of us have not yet recognized it. In the last 50 years the population has doubled. The consumption of water and food has tripled and the use of fossil fuels has quadrupled. Species are going extinct at a rate of 1,000 to 10,000 times of the normal background rate of 1 to 5 a year. We currently lose dozens of species a day. Humans have done more irreparable damage to the planet in the last 50 years than all of humanity before. Today, humanity continues to flood our cities in droves. Managing the increased density has triggered a serious societal housing problem that will likely be with us for years to come.
As a result, Green Canopy is increasingly relevant in these turbulent times. However, our business model is not a perfect solution, and no solution is. Our housing crisis will not be easily solved because the issues are not black or white. Our housing issues are full of pigment requiring more colorful, creative and collaborative approaches.
Embedded in this thinking, perhaps a silver pellet is revealed? Green Canopy is not a panacea. We are simple. Green Canopy is not particularly sexy. We are straightforward. Green Canopy is not a silver bullet. We are just one pattern in the colorful quilt of potential solutions needed to increase access, affordability and sustainability in urban housing.
In 50-years from now, when we have 14 billion human heart beats on the face of the planet, underwater coast lines, food and water security issues, what will our cities look like: Bastions of hope, or of hopelessness? In 50-years Green Canopy’s homes will still be standing as evidence of the purposeful actions that an earnest group of investors and operators took to help make our cities bastions of hope and opportunity.
With waves of humanity flooding into our neighborhoods, and no simple or easy solution to address our density issues, take some time to read through these two Sightline research articles. They are informative, well researched and helpful as we consider the choices ahead of us. Both of these articles highlight the need for Green Canopy’s approach to increased density.
By: Krystal Meiners, Director of Marketing
What are the most impactful personal or business choices I can make to fight climate change? And is it my responsibility to do so?
As Green Canopy gears up for our first Empower Happy Hour of the year – I’ve been thinking about Forterra’s question of the evening. What are the most impactful personal or business choices that I can make to fight climate change? And is it my responsibility to do so? The second part always resounds with a bright, assertive “Yes!” in my mind. However, the other part of this question flutters and lands throughout my workday, across my desk, in and out of meetings; with answers both big and small. What are the most impactful personal or business choices that I can make to fight climate change?
My internal responses tend toward the personal solutions; challenges to buy local, volunteering for park cleanup in my community, reducing my consumption, eating more vegetarian meals, meditating on the power of fresh air, spending more time with my family outdoors connecting to nature. Beyond the personal, though, what are the business solutions that I can lean into to fight climate change?
In our Energy Performance Guarantee Program at Green Canopy, we have the opportunity to influence and incentivize conservation behavior with our homeowners. This guarantee amplifies our impact and empowers our homeowners to be able to live more efficiently and with a smaller carbon footprint than the average Seattle homeowner. We guarantee that each home that we build will perform as it was modeled by our third-party energy audits, or we will reimburse our homeowners the difference.
For the past two years, we have collected energy performance data through this program with surprising results. What we learned was that the majority of our homeowners were not buying into the program, and that the ones that did admitted that they did not understand their building systems well enough to operate their homes efficiently. Nearly two thirds of the claims that were submitted to us were showing overages beyond our 3rd party energy models. The average deviation from all of our claims was a 966kWh overage against the model. While that number is not a lot considering the average Seattle home consumes over 28,000kWh in a year, we still believe that this program is an incredible opportunity to influence, inspire and educate our homeowners. We want this program to be able to drive efficiency in our product in order to create real impact in our fight against climate change.
That is why our team is actively working to improve our process, educate our homeowners, and collect more data in order to achieve greater effectiveness. At the end of the day, we do more than just build homes. We want to live into our mission to inspire resource efficiency. The Energy Performance Guarantee is simply one business solution that we have that empowers our homeowners to live better, more efficiently and closer to the planet that we share.
Stay tuned for more ideas in our upcoming blog series "Mission Metrics: Case Studies on Impact."
A Response from Aaron Fairchild, CEO of Green Canopy, Inc.
For those of us that are deeply concerned with the current Presidential administration, I thought I would offer acknowledgement in solidarity and a potential response to consider throughout each day as you continue protesting in the streets across America.
Trump is a self-professed businessman and has proclaimed that he will create perpetual economic growth throughout his Presidency and beyond, even at the expense of equity and the environment. To which we can, and should respond with a resounding, “No!" Natural limits to growth exists as populations grow and resources diminish. Perpetual economic growth at the expense of equity and the environment simply cannot be sustained, nor should the idea be tolerated as acceptable.
For years the “buy local” movement has been a compelling response to the perpetual growth model and well articulated in Wendell Berry’s short book of essays, “In the Presence of Fear." Buying local, and all that it entails, helps to strengthen our local communities and economies as we work to address our environmental and social equity issues in a more sustainable and less consumptive manner.
Today we find ourselves confronted with a Presidential administration that is happy to operate as a bull in global and national “china-shops,” rolling back environmental regulations not to mention our constitutional liberties. Given this as the backdrop it is more important than ever to perhaps reconsider our consumption behaviors and retrench to our local establishments and communities. The consumer has the loudest voice in our democracy. If consumers change their behavior, companies take notice, and correspondingly so do politicians.
To this, I ask you to send a message to this administration along with me and thoughtfully limit your consumption of global brands, and perhaps in general. Will you join me in more deliberately and critically considering the purchases you intend to make? Can you think about holding off, or reflect on not going out to dinner or away for that vacation? Perhaps consider focusing on local purchases, “stay-cations”, dinners at home with family and friends and making your investments locally.
But you may say, “Aaron, buying local and limiting our national consumer trends by perhaps even 5% would certainly cause a recession!” Frankly, is there a better way to send a message to a President who has trumpeted his business and economic acumen? Perhaps there is, however corporate sponsors won’t continue clinging if their numbers go down. Protest with your pocketbook and send an economic message to a business baron and let go of fear of a potential self-induced recession.
Recessions come and go, and if a recession were indeed to arrive as a result of buying local, perhaps it would be more easily corrected than otherwise. More importantly, a recession caused by conscious consumption puts economic control in the right hands; in your hands, the hands of the people and not corporations or politicians. Send a message and buy locally, invest locally, walk to a friend or neighbor’s house for dinner, take transit, and walks in the dark and beautiful woods instead of heading to the movies.
If you ever needed an excuse or a little nudge to buy local and perhaps even less, the excuse sits in the White House and the nudge is constantly viewed on your news push-notifications. Take action throughout your every day. Consider more critically and deliberately as you buy products and consume goods. Mindfully, in the moment, think about buying less, buying local, investing local. Let go of fear and embrace the power of your pocketbook to create change.
Share an easy, yet meaningful idea as a comment below that may be helpful to others as we all align to living and buying more locally.
With the annual Built Green conference is only five days away, we’re getting increasingly excited to gather as a community of green building professionals to exchange ideas, connect and honor those among us who have done an outstanding job this year of bringing people into Built Green homes. Before heading into the weekend, we took a minute to get to know one of our Selling Agent of the Year finalists – Daniel Burton of Redfin.
AN INTERVIEW WITH Daniel Burton
When looking at the Values vs. Abilities diagram, the obvious priority would be to only hire those who fit within the top right box. They are the ideal and perfect Teammates, right?
However, in practice we recognize that the top right box is the area to strive toward and is generally an impossible space to permanently occupy. All of our Teammates have areas of their work in which they are masters of their craft
(1) As a quick side note on work as Practice rather than a Performance, we highly recommend this HBR Ideacast (Ideacast #523) released May 5, 2016, with Robert Kegan and Lisa Lahey.
Affordable Net Zero Homes
Boots On The Ground
Construction Debris Removal
Construction Waste Recycling
Ethics In Business
Green Building Materials
Green Real Estate Offices
Innovative Seattle Company
Net Zero Home
Net Zero Homes
Northwest Electric And Solar
Portland Housing Market
Salvage Building Materials
Seattle Housing Marke
Seattle Housing Market
Seattle Real Estate
Seattle Real Estate Market
Socially Responsible Investing
Socially Responsible Mutual Funds
Sustainable Design And Development
Zero Energy Home
The Green Canopy blog is written by our CEO and Culture Curator, Aaron Fairchild, as well as our staff and a few very special guests.