Agents of Change and Transformation


Contributed by Aaron Fairchild, CEO of Green Canopy, Inc.

We work with hundreds of Real Estate Brokers in the Seattle market to efficiently rebuild our city from the inside out. Internally at Green Canopy we consider the Real Estate Broker community to be Agents of change and transformation. We offer monthly education for Real Estate Brokers to not only help them understand the benefit of resource efficient homes, but to also help them understand the importance of the global and national challenges we are combating through our collective work together. Together, we sincerely and ideally believe that we can change the face of our city and the nation for generations of residents in the years to come.

To increase the awareness of this highly important work, we created the Green Genius Awards. These awards recognize the top ten Real Estate Brokers in our community that have transacted in the most certified green home sales over the course of a year. The Green Genius Award itself is given to the number ONE Listing Broker and the number ONE Selling Broker that represents buyers of certified green homes. We do what we can to promote these award winners throughout the community and create awareness for their Green Genius prowess.

This year’s panel of judges include Maryanne Coffman from 1st Security Bank, Sarah Ealey from Built Green, Kevin Peterson from Puget Sound Energy, Ann Sammon from Green Canopy Homes, Dustin Van Wyck from Windermere, and Ben Kauffman from KW GreenWorks.

Each agent was assessed based on 5 things:

  • Total Number of Sales or Listings

  • Project Impact: how important was that project to the neighborhood context, what level of certification did it complete, how innovative was the project, etc.

  • Marketing & Awareness: How much exposure did this project get beyond the MLS? Did it include its certification level in the marketing remarks? Did the marketing include promotion of features beyond the certification and appliances to show value in the building innovation?

  • Project Exposure: Are the projects and their brands highly visible? Did the builder also promote their own project and was it promoted on the BuiltGreen website?

  • DOM: Days on Market. This is typically a good indicator of increased awareness and anticipation of a project. For a Selling Agent, however, we did consider the extra effort that needed to go into selling a green product that may have sat on the market either due to neighborhood sales velocity or poor pricing.

Green Canopy is especially proud of all of the agents that have made the Top 10 this year and the agents who continue to work toward a greener and more sustainable community. This year the #1 Listing Agent and the #1 Selling Agent will win several exciting prizes.

TreeHouse Point B&B, Issaquah WA
The award prizes will include:

  • A 2 night stay at TreeHouse Point in Issaquah; a unique Bed and Breakfast with Treehouse cabins

  • Dinner with the CEO of Green Canopy at a local Pacific Northwest Restaurant

  • A $200 donation to Arbor Day Foundation in the Agent’s name; for every dollar donated, a tree is planted… that’s an entire forest!! Each tree represents 911lbs of carbon sequestration every year!*


Top 5 Selling Agents:

  • Winston McClanahan Redfin Corp.

  • Joe Hunt Redfin Corp.

  • Matt Snell Re/Max on the Lake

  • Jeffrey Parker Windermere R.E./ Capitol Hill

  • Jane Maxson Coldwell Banker Bain

Top 5 Listing Agents:

  • Jay Miller Keller Williams Downtown Seattle

  • Susan L. Stasik Windermere R.E. Madison

  • James Dainard Heaton Dainard LLC

  • Kari Collins Keller Williams Greater Seattle

  • Darcy A. Walker Conner Real Estate Group, LLC

*Carbon sequestration information available here