Red is the New Green

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This year Redfin is topping the charts in the green home sales department. It is staggering to see the number of Redfin clients who are choosing green homes over other competitive properties. Perhaps it could be because Redfin is a next-generation company that represents an evolution in the way homes are bought and sold. It caters to a clientele that wants to be more involved in their home search and wants information at their fingertips, on their terms. 

But the tech alone isn't enough to qualify a great real estate service. Redfin also employs dozens of experienced real estate agents like Allie Howard and Karlyn Goetz. Allie will be a third time finalist for the Green Genius awards this year and Karlyn is setting new personal records for green home sales. When you are working with advanced buyers who know what they want - your agents have to be just as knowledgeable and these agents certainly know what is important when it comes to energy efficiency, walkability and sustainable construction.

What Redfin has proven is that when you enhance the experience of the hunt, give your clients the right tools, and include a team of full-service real estate agents who are advocates for their customers rather than the typical salespeople - you empower your customers. When customers are empowered - they buy homes that align with their values, rather than something an agent sold them on. They buy green homes.

Redfin is a Green Genius Selling Office of the Year finalist and Allie and Karlyn are both Selling Agent finalists. They have certainly helped to transform the local market.

 Solo Lofts - courtesy of Redfin

Solo Lofts - courtesy of Redfin

Allie Howard
Green Genius Selling Agent of the Year Finalist
Redfin Real Estate -  North Capitol Hill, Madrona and Madison Park

  • Sam: What gets you excited about the green building movement?

  • Allie: Having grown up with a strong connection to nature and an inherent instinct to protect our natural resources, there are many things that excite me about green building. Currently, Greywater recycling and water conservation efforts are in the forefront of my thoughts.


  • Sam: What was your favorite green project?

  • Allie: Solo Lofts in Ballard; not only is it a fantastic Built Green 4-star project, but they also hired Green-centric Brokers to represent them.


  • Sam: What advice would you give to buyers and sellers of green homes?

  • Allie: Green homes have a broad appeal for many types of buyers. In addition to the practicality of using sustainably harvested building material and recycled products, indoor air quality and energy savings are also improved . There are typically better design elements throughout green homes as well, improving the quality of life for the homeowner and helps preserve the resale value of their investment.


  • Sam: What do you like most about living in the PNW?

  • Allie: I love the current of creative energy that flows throughout the Pacific Northwest. The abundance of natural beauty and outgoing attitude of the people who call the PNW home make it a really inspiring place to live and thrive.


  • Sam: What is your favorite pump up song? 

  • Allie: Revolution by The Beatles 


  • Sam: What is your favorite comfort food?

  • Allie: I love Creole and Cajun food, especially when I am down in NOLA with live music in the air.

Karlyn Goetz
Green Genius Selling Agent of the Year Finalist
Redfin Real Estate - Central Seattle


  • Sam: What gets you excited about the green building movement?

  • Karlyn: Honestly, it’s how quickly green homes are catching on. Aside from the eco-friendly features, so many of my buyers love green homes for the clean, modern look and family friendly spaces. Green homes tend to be very ‘livable,’ making the decision to buy green easy!


  • Sam: What was your favorite green project?

  • Karlyn: My favorite project I’ve seen recently is Dwell’s new Emerald Star Home in Ballard.  I love the unique character it has from the use of reclaimed materials. Finding cool original wood floors in 100-year old homes makes me so happy, so why not put them in a new home too?


  • Sam: What advice would you give to buyers and sellers of green homes?

  • Karlyn: Get to know the features of the home that make it unique. Often, buyers know that it’s a green build, but don’t realize the many details that set it apart.


  • Sam: What do you like most about living in the PNW?

  • Karlyn: The water and mountain views!! I’m a city girl at heart, but I LOVE that Seattle is so connected with nature. I’m on Lake Union every morning and in the mountains every chance I get!


  • Sam: What is your favorite pump up song? 

  • Karlyn: Can’t Hold Us by Macklemore and Ryan Lewis


  • Sam: What is your favorite comfort food?

  • Karlyn: If I could live off of homemade mac and cheese alone, I would! :)