Batch 1

Cultures of Respect, Trust & Love


Contributed by Aaron Fairchild, CEO of Green Canopy, Inc.

I recently read the PSBJ article by Rachel Lerman on elephants under the corporate table. In the article she recapped an interview between Joe Wallin of Davis Wright Tremaine and Dan Levitan, the founder of Maveron. It was striking to hear Levitan, a venture capitalist, talk about not underestimating the importance of a “holistic team where there are no elephants under the table.” He noted that the most agile and high-functioning teams have love, respect, and appreciation for each other.

It sounds like Levitan is a millennial at heart. Corporate America is changing rapidly. The 50’s, 60’s, and 70’s Mad Men era of, “do as you are told” and heavy, top down management is a thing of the past. And as this interview illustrates, the importance of healthy corporate cultural development can no longer be denied. The millennial generation has been given a bad rap and pointed to as entitled and fickle job-hoppers, however my experience is that inside every top caliber talent, whether they were born before or after 1981, exists a millennial mind and heart.

"When the right cause is coupled with a great cultural framework, magic happens."

High functioning people need to be inspired to work hard. As Elon Musk recently said, “Putting in long hours for a corporation is hard, putting in long hours for a cause is easy.” In addition to having a cause that inspires, high functioning people need to feel respected in order to contribute their all. Furthermore, they will not work for a team that they themselves cannot respect. Just look at the non-profit world. Nonprofits are all about great causes yet, we all probably know at least one or two that can never seem to live up to their potential. Having a great cause or purpose in today’s corporate America isn’t enough… creating inspiration at intersection of people and the cause results from a deliberate focus on corporate culture.

When the right cause is coupled with a great cultural framework, magic happens. Think of that framework as a tapestry of shared values. Everything from who washes dishes in the corporate kitchen to how board meetings are run… those values present themselves to the rest of the team. If there is misalignment or inconsistency, no matter how noble the cause, the ecosystem of the organization will begin to break down. Respect and love for each other is so important.

Equally important is trust, where confident leaders motivate not through the force of their egos, but by letting go of control and empowering their team to take responsibility for their own decisions. Having autonomy is a must for top tier talent (micro-managers suck) and talented people are the very people that we all want to work with. Good managers will let go of control beyond what feels comfortable and play to the strengths of the team. Playing to someone’s strengths is simply another way of saying, don’t ask people to do what they are not good at. If a team member was hired for a job that they are not good at or interested in, then management should recognize their complicity and move the individual into a role that they are good at and interested in mastering.

Lastly, when thinking about the insights of people like Levitan, consider how far we have come in managing top talent in America, and then consider just how far we still have yet to go. Thankfully, the millennial mind has been born and is demanding more from corporate America. It demands that managers earn the right to retain top talent… top talent isn’t only interested in money.

The problems we face as a nation and as a species balancing on stressed and changing ecosystems are pressing to say the least. Establishing corporate cultures that are designed ultimately to respect people and play to their strengths is a must for the successful businesses of the future, and a must for a fragile species in need of corporate solutions that address resource scarcity on a planet in transition.

Inspiring at the Intersection of Corporate Attitude & Climate Action


I met my wife, Susan, 14 years ago at a Chamber of Commerce meeting. I was a banker and Susan was forming a non-profit mentorship program for at-risk youth in south Seattle. She was attending the meeting to recruit mentors and came away with a lot more than she anticipated. We lived very different lives at the time however we shared similar values of social and environmental justice.

Over the course of the next several years I continued to feel juxtaposed in life. I was working to make money, and really wanted to be making a difference. The juxtaposed feeling culminated in meeting another couple on a hiking outing in 2003, when I was asked what I did for a living. When I responded that I worked in banking, the couple immediately looked at Susan and asked what she did for a living. When she said that she worked in the non-profit sector, they quickly struck up a conversation leaving me feeling like a third wheel. Ugh… it was time for a change.

I guess I share many of the attitudes of the millennial generation, meaning I am far from alone. I am ambitious and demand a lot from an employer in order to earn my respect and retention. I am fine working long hours from the office and from home if I am inspired, and I believe in perhaps a naïve notion that I can live an aligned life.

When I reflect on my own experience and look out at the world around me I see the intersection of two major factors that are driving our company, Green Canopy, and the future of business:

1) The prevailing cultural attitude of the “millennial” shared by so many born before and after 1981, and;

2) Society’s hard charging transition into a new world paradigm of severe resource constraints and climate upheaval.

The success of Green Canopy and other companies is limited only in our ability to positively respond to these two things.

The first of these requires that we inspire our employees and earn the right of their respect and continued employment. And whether the business of an organization is about addressing environmental challenges head on like Green Canopy or not, the most successful businesses of the future will intentionally conduct their operations in the most resource efficient manner possible. Simple, yet oh so difficult.

“At Green Canopy we recognize that we are firmly planted with everyone else somewhere along the spectrum of hypocrisy.”

After the culminating hike in 2003, I spent much of my time trying to create alignment in my life by finding ways to apply my skills and experiences toward environmental issues. That eventually led me to quit working at my father’s bank in order to start my own enterprise. And in 2008 I shared an idea I had recently been mulling on with a longtime friend. After a short period of time Sam and I began developing the plan and finding the right partners that would lead to starting Green Canopy over one year later.

At Green Canopy we recognize that we are firmly planted with everyone else somewhere along the spectrum of hypocrisy. Our mission is to inspire resource efficiency and – while we are extremely intentional and deliberately try to always make the most resource efficient and less environmentally harmful homebuilding decisions – we have yet to perfect our efforts in building the utmost in green and resource efficient homes. Sometimes we are faced with no other alternative than to make the less resource efficient or more wasteful decision. It sincerely frustrates the team when this happens. We certainly have green building design and development standards that we never sacrifice, but the cruel realities of market-based economics sometimes force our hand. And yet many times these very same constraints open up new possibilities. However, at the end of the day we are far from perfect. So when I talk about our company it comes from a position of deep humility and a desire to inspire others to take action.

Inspiring at the intersection of the prevailing cultural attitude and the new world paradigm of severe resource constraints is clearly tricky. How we go about it at Green Canopy is through delivering – for our employees – what Daniel Pink has written heavily about: autonomy, mastery, and purpose. Intentionally building a company designed to deliver these three essential things to its employees took a lot of thought and dedication to cultural development. As a result of our culture we cannot help but to give employees autonomy to make their own empowered decisions, the ability to master what they are already interested in, and a binding sense of purpose. Inspiring at the intersection happens right there, with the binding sense of purpose. Developing a cultural framework that allows every employee to meaningfully engage in addressing that purpose is part of the work.

When Susan and I reflect on the journey of the last decade and the sacrifices that we have made as a family to get here, we know that it was well worth the struggle. We are aligned through our work and in our day-to-day lives and we are proud that through this career we are making a meaningful and lasting difference. Also, despite the hike and my feelings of career shame, my banking skills definitely come in handy at Green Canopy. The future of business requires innovation on every front, including capital.


Green Canopy & Climate Solutions Host the First Empower Happy Hour


The inaugural Empower Happy Hour  this past Wednesday was an amazing success . Thank you for coming and helping to advance the discussion! And a special thanks to our co-host, Climate Solutions, for providing such a compelling topic to anchor the event! We had maybe 100 people attend and I spoke with several folks that were very appreciative for the opportunity to come together around the topic of the evening. We will certainly do this again.

Many conversations were held addressing the question, "How can clean energy gain broad support as an engine of shared prosperity and sustainable economic opportunity?" Many conversations spun out from this question to tackle neighboring themes. Here are some responses I heard from the evening:

“Democratizing capital to allow the non-wealthy to invest in clean tech companies and solutions."

“ Tie social welfare programatic funding to clean tech incentives or taxes or messages, etc. Create a ‘What's in it for me’ by connecting government programs to help the poor to our clean tech solutions of the future. "This program partially paid for by wind power wind falls..." you get the idea.

“ Educate, educate, educate... and start educating our children about our environmental challenges at the earliest ages possible."

“ Demonstrate through stories how the clean energy economy helps builds the middle class, and offers family-wage jobs and more sustainable livelihoods than those tied to fossil fuels."

“ Share and explore solution stories from oversees in the developing world that can inspire similar approaches here in the United States."

Green Canopy has a special mission to inspire resource efficiency in residential markets, and it certainly is an inspiration to us to see a crowd come together to advance the discussion around topics that align with our mission. Thanks again to everyone for coming – and please join the conversation on Facebook #EmpowerHappyHour.

Last Courtyard in Paradise


Contributed by Krystal Meiners, Marketing Manager for Green Canopy, Inc.

View this project on Houzz.  It is 38 degrees and sunny in Seattle – a forecast that is quite unusual for the Pacific Northwest. Despite the chill, I step into a home that is warm, cozy and filled with light. I love it. I know I say this about all of our Green Canopy Homes – but this one is truly a green dream home. Miriam is amazing.

Today I am meeting Ryan onsite. He is one of our most talented PM’s and is churning this home out nearly one month ahead of schedule. Impressive, Ryan ;)

Before we get started – it almost goes without saying - the most special thing about Miriam, is the interior courtyard.  We both enthusiastically agree. It is an amazing and quiet meditative space in the very heart of the home. The entire project seems to be planned around this space. The path from the front door to the courtyard makes me think of a conch shell – with a circuitous flow from the public entry and entertainment areas, spiraling inward to the heart of the home.

Ryan gives me a tour of the home and we talk about the project and the components that help us achieve that Green Canopy VIBE. Value –Innovation – Beauty – Efficiency. Every Green Canopy Home grows from these 4 roots.


  • Neighborhood – This home is walking distance (Walkscore 80) to both Seattle Children’s and U-Village as well as some cute local shops on 55th.

  • Energy Savings - With the power of an 18kW Heat Pump unit blowing overhead – a 32 degree day in Seattle is unnoticeable indoors. AND with a test-out score of 15,000kWh/year this home is definitely going to be a money-saver!


  • We already said it once – but here it is again. INDOOR COURTYARDS ROCK YOUR SOCKS OFF! Literally! We joked that you could enjoy a cup of coffee in the morning in your birthday suit, but no one could see you... basically you’re inside, but you are really outside! Fun.

  • Highest Ceilings Ever. Move over downtown lofts and luxury condos… we have 20’ ceilings in this home too.

  • That’s quite the fine façade. A mix of materials, color and the right proportions give this modern home a humanscale touch. Modern architecture often gets a lot of slack for being too “monumental” but Miriam not only has a dynamic façade but the massing is similar to other homes on the block. It makes for an eclectic but appropriately scaled home on the street that reflects similar massing and structures without copy-catting or invoking the “neo-crapsman”  builder style


  • New Stair Spec! Its always exciting when our PM’s are able to create win’s for the company that can be repeated over and over again throughout our homes. This spec combines precast concrete treads with reclaimed beams from another Green Canopy Home. It’s a bit more expensive but the installation is faster. WIN

  • Re-envisioning a courtyard - Green Canopy was fortunate to salvage this homes original footprint – which is how we managed to get the inner courtyard in the first place! The original floor plan was a U-Shape with a courtyard that opened onto a full yard – we closed the loop, so to speak, and enclosed that fantastic space.

  • New bamboo closet systems! Pretty and renewable!

Energy Efficiency

  • The original home on this lot tested in at 22,000kWh and tested out at 15kWh. While that is an impressive transformation – Ryan, who is also our HVAC guru, has created a personal goal to have his homes test out at 14,000kWh. Go Ryan!

  • All of homes have the bells and whistles of the Energy Efficiency Seal - the 4th root in our 4 Roots. It also has some additional features that are pretty cool: Convection cook-top range (a product that seemingly works via magic and was created by wizards); As well as Bottom-loading freezer. Why is this efficient? The short answer: Cold air sinks – when you open your freezer air escapes more easily if it is up top. Period. We are just keeping the air where it wants to be.

Miriam is an all-around classy and unique home – that was recently snatched up in our new Presale program.

Happy Holidays!


Gearing up for Fall... or six Reasons we did not Blog this Summer


So blogging during the summer was a bust for Green Canopy – clearly. I can offer any number of excuses, and I will, but let’s first just say that reading blogs about residential real estate, building, the economy or any number of relevant-to-work-not-pleasure topics while on vacation is not something that Green Canopy endorses anyway. We hope you all had an amazing summer. And now that you are gearing up for the holidays and getting back into the swing of working, school, shorter days and rainy weather that keeps you inside and perhaps on the computer longer – we hope that you will come back to our blog.

There is a lot going on at Green Canopy and we are now considering switching things up a bit with the blog. We are going back to our roots. Our 4 Roots to be exact. Instead of focusing solely on the real estate market we will be blogging under the themes of Value, Innovation, Beauty and Energy Efficiency. Every Green Canopy Home grows from these 4 Roots and we are working hard to develop a program that defines each of these and answers the question “What is a Green Canopy Home?” Many of you may have read about our 3 Roots and our Brand Pillars, V.I.B.E., and this is something that we have decided to simplify and combine into one cohesive concept. We want to put our work out there in a way that is transparent and inspirational in a message that comes from our whole team and not just the geeky marketing genius that is me. I will be interviewing our project managers, photographing and documenting our projects and process to share with the world. Sure this has been done before – but not by us. And so what? We have a story to tell and a lot of cool behind-the-scenes shenanigans to share. Join us!

6 Reasons why Green Canopy did not blog this summer:

  1. Umm… the weather. More time spent outside digging in the dirt and enjoying the Emerald City in the way it was meant to be enjoyed. Best. Summers. On. The. Planet.

  2. Too much going on. Green Canopy moved from Fremont to Georgetown (there is still a draft blog about this sitting in the queue -  and while it was fantastically funny, it just never got released or finished – email me if you are interested in reading a draft blog about our move).

  3. Too much going on Part 2. We launched a number of things this summer including Green Canopy Custom, our Presale Program and have been working on the Green Genius Awards behind the scenes.  A lot to blog about without a lot of time.

  4. Alder Fund. In case you haven’t read about this here is the Press Release from a couple of weeks ago. Green Canopy was busy this summer raising millions of investment dollars (literally) to fund the construction of our homes so we can keep churning out the good work!

  5. Children and babies and family and fun. While it may look like Green Canopy never stops, having just purchased our 50th property (GO US). We do stop and make time for family. I could take a moment to blog in the evening when I get home – but sometimes the weather is just too perfect and a family walk is more exciting than a blog. Not to mention – our very own VP of Operations is now a new DAD! Congrats to him and his family. We really cannot wait until he returns. Our CEO can hardly manage without him.

  6. And the 6th reason why we did not blog… Well, let’s just chalk it up to Growth. We are growing. We are hiring, we are getting bigger and better and bolder than ever before. We are succeeding and we are rocking Seattle’s socks off. We are building homes as well as relationships and making the tides rise because that’s what we, as builders, do during the summer to help us get through the winter.

So stay tuned for the good and the bad to come through the seasons.


The Green Canopy Team

Marketing for Real Estate Made Easy


Contributed by Krystal Meiners, Marketing Manager for Green Canopy, Inc.

Even though I am the Marketing Manager for a builder (AKA the Marketing GENIUS or self-proclaimed M-architect) – I don’t pretend to know the many nuances and facets of the WORLD of real-estate marketing and I don’t pretend to assume that we do a great job of it ourselves. What I do know is that we try really hard, and working with agents has given us a 1-up. From what I can tell marketing for real estate can get pretty complicated – and the rewards of your efforts are not always measurable.

To do it well, real estate agents have to be graphic designers, web designers, bloggers, social media gurus, public speakers, PR aficionados, salesmen(women), community activists, construction experts, design experts, neighborhood experts… the list certainly goes on.

What I also know – is that Agents have a world of tech at their fingertips to make their jobs “easier” (harder) and “less complicated” (super complicated). There are a million different ways to connect with clients and my feeling (totally un-researched) tells me that most of this is happening online.

In an effort to understand this phenomenon and to try and keep up with our Agent associates I have been trying to do more research. One of our Certified Energy Agents recently kicked this my way, and I have to say – I LOVE IT! These guys are apparently pretty hot in the real estate biz and they host an outrageous Google Hangout (yes people use Google Hangouts! WTF) about Real Estate Marketing. Their live video chats and interviews have been translated into iTune’s #1 Business Podcast - and for good reasons.

Chris Smith is entertaining and whip-smart i.e. not boring at all. So, take a minute or 45 and Watch/Listen/Learn about what you could be doing to boost your marketing efforts from these pros at the WaterCooler. Their live show airs every Wednesday evening at 9:15 EST and if you can figure out your Google+ Account, you can join them or watch them here.

You can also catch all of the past episodes on their Youtube Channel.

Limited Supply Fuels Appreciation... For Now


I have been writing for months now about the lack of supply in our market. As a result of the limited supply the market made a radical shift around this time last year from a being a buyers’ market to being a sellers’ market. Currently it is not uncommon for us to receive multiple offers on our homes, or for them to sell over our original list price. This begs the question, how long can this last?
Inman reports that homebuilders are beginning to kick it up a notch and build more homes in response to the lack of supply, and yet 90% of home sales in the U.S. are existing home sales, or re-sales. It is my belief that, in Seattle, the market will continue its heated rate of appreciation fueled by the supply constraints; however it will slowly taper off as home values continue to climb. When existing homeowners begin to realize greater equity, they will begin to have the ability to sell their home and use the proceeds to buy a better home. As more and more homeowners contemplate selling and begin to take action, the lack of supply will gradually disappear and supply and demand will equilibrate. When that comes to pass home appreciation rates will level off and normalize.

Given that Seattle has an unemployment rate under 6% it is hard to say just when supply and demand will come into balance. This is still one heck of a desirable town to live in and it seems like the majority of our homebuyers are coming from out of town for job related reasons. As the local unemployment rate continues its decline toward full employment, home values will continue to rise fueled by more demand than supply. Given this influx of homebuyers into the area we could be realizing an appreciation trend line that will outpace the rest of the country for months to come.

Why Don't Agents Bike to Work?


There are a million reasons. Period. What a hassle. Period. BUT… Can it be done?

In celebration of Bike to Work Month/Week/Day here in Seattle – I thought I would challenge Agents (especially our greenie followers) to challenge their notions of why it is impossible to be a bike commuter in this line of work (i.e. real estate).

I recently read an article in Wired Magazine about some tech-guy out of Portland. I have no idea what the article was about – but I do remember one of the interview questions. The reporter asked if Portland was indeed like the show Portlandia. Hilarious show, right?

And his answer was: “It’s pretty close to the real thing.” He goes on to state that his most “Portlandia Moment” was reading a bike blog that was discussing a new tow-able hot tub. Commenters were excited about the possibilities and even went so far as to discuss mobile midwives being a primary user of the tow-able hot tub! (WTF?)

While the blog comments also dive into other harebrained uses for the tow-able hot tub, I am left scratching my head. If Portland has Bike to Work Midwives, why can’t Seattle have Bike to Work Real Estate Agents?  Why is this idea so far-fetched?

In comparison – it seems like a pretty doable business model and maybe even a clever way of making a sale.

Imagine it: You’ve got a client couple (maybe even relocating from Portland) who work at Googlezon and want to see a few homes in Ballard. You meet them at the home on your bike, help them unload theirs from their Suburu Outback, look at the home and muse about the neighborhood. Then you take them to the next home while stopping to sip some water in a nearby park, muse about how awesome it is to be so close to the park. Onward to the next home! Talk about the bike lanes, then finish off near Burke Gilman for a beer at Populuxe Brewery and grab a bite from their food truck Fridays! Wow, Ballard is awesome via Bike! Let’s buy that super energy efficient home and save money on Energy and Gas! We <3 Seattle! All without having to circle Ballard at 5pm to find parking (that in itself is a huge time-saver)!

Here is a sample map using several available Green Canopy Homes!  LucyDinah & Maritime Lofts.

I asked our resident cyclist, Canuche (who bikes or runs to work EVERY DAY, like a total goon) what are some tips for Agents who may want to try out some different wheels for Bike To Work Day this Friday.

Here are his tips for making this doable:

Plan in Advance: Plot out your course and see if your client would be up for it!

Don’t go overboard. Maybe you want to show two houses in the neighborhood/maybe just one? Maybe you show them a place and you bike to a coffee shop to talk about it.

Bring Water: In a reusable bottle, of course.

Don’t overthink it: You don’t need a lot of gear to have a relaxing time and you don’t need to look like you just finished the Tour-de-France when biking 1 mile between homes.

Don’t invite the clients: Maybe this is just something you do for yourself – to stay fit, be healthy and enjoy the competition and the FUN of Bike to Work Month.

While Portland is CLEARLY number 1 on the country’s most bikable cities, Seattle is still in the top 10 (according to Walkscore). Bike to Work on Friday or Any DAY in May! You can find more tips for Biking here, at Cascade Bicycle Club. They are The producer's of the Bike to Work Challenge here in Seattle and can help anyone get started!

If our construction guys can do it…. So can our agents, right? (Yes, some of Construction Project Managers have been biking this month!)


Net Zero Doesn't Sell... A Response

Since issuing our last newsletter titled, NetZero Doesn't Sell, we have received all manner of responses. I have yet to experience such impassioned communication resulting from one of our newsletters.

Some of the responses have been positive, most have not.

The not good...

"I don't believe a 'few weeks' as you indicate below should be the litmus test for sales and most importantly should not be verbalized to the community..."

"I think to say that 'net zero doesn't sell' when we have very few examples of true net zero energy residences in the greater area is irresponsible..."

"I don't think you should make universal statements based on a sample size of two..."

"I think you can say..." this or that thing

"I don't think you should..." make this or that statement

And so on.

The good...

"Keep speaking your truth"

"Thanks for sharing even when the news isn't the best for you guys or maybe what we want to hear, good for you."

Comparisons and references have been made to the Bullitt Center, zHome in Issaquah, and Bainbridge Island NetZero project. Assertions made about premiums for green homes and buildings. I sincerely respect and appreciate the responses our newsletter has generated. For this reason I am responding with an explanation of our intentions.

Green Canopy's mission is...

to inspire resource efficiency in residential markets. By "residential markets" we mean homebuyers, sellers AND all players in the real estate market: Real Estate Agents, Lenders and Investors, and builders.  We strive extremely hard to accomplish our mission by paying close attention to what is required by the market to be inspired. When we titled our newsletter, Netzero Doesn't Sell, we were only referring to the project that was referenced in the newsletter, and that project only. We did not offer comparisons to any other project. We made a declarative statement referring to our project as a note of caution and optimism for other builders... green efficiency does sell, but promoting this project as NetZero hurt its salability. As stated in the newsletter, "netzero in Seattle doesn't sell quickly." As a builder in a red hot real estate market we cannot afford to have projects linger. The longer a home sits verses comparably priced product negatively impacts the overall market perception of the home, driving the price down beyond our control.

My observations:

The hyper or deep green efficient homebuyer in today's market is still an outlier. Very few certified LEED for Homes have been offered for sale in this market and fewer still netzero homes. This suggests that there is little demand for super deep green homes on behalf of homebuyers, otherwise this simply would not be the case. This does not suggest that the deep green buyer doesn't exist. They absolutely do exist, and they are minority players in the larger market.

My conclusions:

Green Canopy will continue to target the larger market, not the outliers, by offering green efficient homes that inspire along our brand pillars: value, innovation, beauty, efficiency.  In targeting the larger market we hope to help transform the market. Demonstration projects such as zHome and the Bullitt Center are incredibly helpful in demonstrating to the market what is possible. I am thankful for these projects. They create awareness and incrementally increase demand. However, the typical builder cannot afford to build demonstration projects due to the combination of the additional cost and risk... getting out in front of the market, selling product to outliers, is not a recipe for success for a market-based, for-profit company regardless of the sector.

The challenge for Green Canopy is to build and remodel homes that: (1.) buyers want to buy (2.) allow us to have a sustainable profit margin and (3.) inspire resource efficiency... all at the same time. Remove any one, or all of these criteria and building the project gets easier and is typically the role of either government, well-intentioned non-profits, or non-mission driven companies. If Green Canopy can consistently deliver on all three of these criteria we will enjoy a sustained competitive advantage for years to come and perhaps one day claim success in our hope to transform the market to consider green efficiency when homes are bought and sold.


Aaron Fairchild, CEO

Net Zero Doesn't Sell

Turns out deep green efficiency is good enough without all the bells and whistles of solar

Green Canopy has recently completed our first ever, new construction project. We were ambitious and the results were beautiful for this new twin development in Tangletown. We literally reached for the stars - Sol and Solange are on target to be the first NetZero, LEED Platinum, 5 Star BuiltGreen homes on the market in Seattle. With all of those certs - these beauties are bound to get snatched up! However - we have learned that in Seattle - no matter how well engineered it may be - Solar just doesn't sell quickly. Several hundred people came through our open houses and have toured our listings since going live a few weeks ago - more than we have ever seen. And our greatest feedback..." the net-zero part is not essential.  We just like your work and 'deep green' is certainly good enough."

In response to that, we recently lowered the price and re-listed without the Solar panels. Let the market rule!