Magazine Features

Fast Company Names Green Canopy CEO, Aaron Fairchild, One of the Most Creative People in Business

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In the 2018 summer issue, Green Canopy CEO, Aaron Fairchild, was named to "Fast Company's Most Creative People in Business." 

"Your inclusion on the list is an acknowledgment of your innovative and impactful work. You join 99 other remarkable leaders striving to solve global and societal problems in novel ways," states Fast Company Editor-in-chief, Stephanie Mehta.

Fairchild responds, "I am grateful to be recognized by such an esteemed publication as Fast Company, focused on revolutionizing the current business paradigm and to be listed among leaders and businesses using innovation to catalyze the next economy — one that is more regenerative and inclusive."

The Green Canopy Team is honored to have a leader who inspires us to continue doing the deep work necessary to realize the future we believe in.

Modern Homebuilder Magazine Feature

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Green Canopy is pleased to be featured in the Winter issue of Modern Home Builder Magazine. The feature titled "Green Canopy Homes: Problem Solvers" was written by Tim O'Conner in the "Smart Homes" section. Here are a few quotes:

"Communities and homebuilders are accustomed to working with companies that have craftsmen but that lack a larger purpose. Green Canopy strives to marry its skill for building quality homes with its belief that homebuilding can improve communities." 

"When Green Canopy Homes builds a new project, it gets the entire neighborhood involved. The company holds community meetings at the onset of every project, often before it takes ownership of the property."

"'We didn't start the company just to make money," Fairchild says, "We started started the company to make money work for positive change.'"

"In building energy-efficient homes, Green Canopy hopes to evoke change throughout the entire market."

"Affordable homes will build on Green Canopy's effort to solve social problems through responsible building. "Our cities are not vibrant if they are only enclaves of the affluent," Fairchild says.'"

We Are UW Fans

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Green Canopy is fortunate to have a couple executives who hold Executive MBA degrees from the esteemed University of Washington’s Foster School of Business, including CEO and Founder, Aaron Fairchild and CFO, Andy Wolverton.
 
The EMBA degree is “a rigorous, lockstep MBA curriculum, taught by the best business school faculty, to a select, accomplished cohort” and is designed to coincide with a typical work schedule, while providing a longstanding community and network.
 
After working in his father’s banking business for almost a decade, then gaining insight on energy-efficiency from working at Puget Sound Energy, Aaron decided to start his own business and realized the benefits of earning an MBA. “The EMBA experience showed me how much of a load I can really carry… I saw that I can build a business approach and model that serves investors, and their social, environmental and financial values as much as mine, while we collectively move a market and create positive and meaningful impact for the planet for future generations.” – Green Canopy CEO, Aaron Fairchild

Green Canopy CFO, Andy Wolverton, adds “The program helped me grow professionally in that it gave me another set of questions to ask. Going into a meeting, I had a new perspective and I was armed with examples that I had seen in class or topics that I was learning about that gave me a broader perspective on our business. It directly helped me be CFO in giving me confidence around how to communicate what I’m doing. Whether it’s to our employees or to our investors.”
 
The program allows the students to go back and add value to their organizations in real-time, in addition to providing long-term benefits. Because I was working at Green Canopy while going through the program and was, every night, reading case studies or articles and then having to think about them, talk about them in class, I was able to come back to the office and apply them right away. Some of the connections I have, who are a well-spring of knowledge that I wouldn’t have otherwise, are now people throughout the city, throughout the region, who I can contact and get advice from.”

The Foster School of Business’s EMBA publication, the Edge recently featured Aaron and Green Canopy in the article, “Building Better Homes for People, the Community and the Planet.” Here are a few quotes:
 
“Through harnessing the collective knowledge of the people I have met along the way and work with today, and coupling that with the education I received through the EMBA, I have come to understand that, while there are limits to everything there is very little that I can’t accomplish.” – Aaron Fairchild
 
(Green Canopy’s) homes are exceptional in both construction quality and design, and Green Canopy is one of the first urban infill companies in the region to programmatically build net-zero energy, four-and-five-star, Built-Green, and LEED-certified homes.” – UW, Foster School of Business
 
We’re the only for-profit homebuilder we’re aware of in America that was intentionally and deliberately started to combat and lessen negative impacts of climate change and resource scarcity via in-city homebuilding. We’re pivoting an entire market by engaging the real estate ecosystem continuum: from investors to builders, suppliers to banks, mortgage lenders to appraisers, agents to homebuyers. They’re all a part of the process.”–Aaron Fairchild
 
Read the full article and magazine on the Foster School of Business EMBA website.

Modern Builder and Design Magazine!

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"Having beautiful product that is also incredibly energy efficient means it costs less to own and we mitigate more greenhouse gas emissions.”

We’re proud to share that we were recently featured in the Summer 2015 issue of Modern Builder + Design magazine! Our own Aaron Fairchild outlined Green Canopy’s mission, process, and motivations in the eight page spread.  He speaks to the importance of recognizing the impact our builds are making on both the environment, and on the community around us. 

“With educational programs, green building and renovation techniques, and unparalleled community engagement, Green Canopy is as much a movement as it is a business. 
Green Canopy Homes’ earth-friendly ethos is not limited to an end product: homes, renovations- and now custom- properties that sell for up to $1.5 million and meet rigorous standards for energy efficiency, quality and beauty. 
The company goes beyond its relationship with individual homebuyers to try to affect change in the market overall- through innovative education channels and partnerships. 
‘We have shifted this local market toward greater awareness of the benefits of resource efficiency and certified green product at the time homes are bought and sold,’ President Aaron Fairchild says.” (p. 63)

The article continues on to highlight Aaron’s goals and specific processes for accomplishing the Green Canopy mission.  He even mentions the Empower Happy Hours! 

We are also so thankful for Ballard Reuse, Northwest Electric & Solar, and Performance Insulation for being a part of this spread with us. 

Check out more here: http://www.nxtbook.com/nxtbooks/translucent/mbd_2015summer/#/62