Impact Metrics

Green Canopy’s 2018 Impact Report | Regenerating Communities & Environments

Green Canopy’s 2018 Impact Report | Regenerating Communities & Environments

The physical beauty of our Pacific Northwest region combined with a booming tech industry continues to draw people to our high-growth cities of Seattle and Portland. Daily, we feel and see this change with more traffic on the roads, more cranes on the skyline, homeless encampments in what seems like every nook and cranny, and an overflow of cars at our favorite trailheads.

Green Canopy launched in 2009 to combat and lessen the negative impacts of climate change and resource scarcity through in-city homebuilding. Nearly 10 years later, we find ourselves in the epicenter of rapid change. As a mission-driven Certified B Corp Company, Green Canopy inherently feels a responsibility to lean in further to the challenges we are experiencing in our high-growth cities: resource scarcity and global warming, urban sprawl, and housing crisis of affordability and access.

Thriving Communities & Healthy Environments | Green Canopy’s 2017 Impact Report

Thriving Communities & Healthy Environments | Green Canopy’s 2017 Impact Report

The physical beauty of our Pacific Northwest region combined with a booming tech industry continues to draw people to our high-growth cities of Seattle and Portland. Daily, we feel and see this change with more traffic on the roads, more cranes on the skyline, homeless encampments in what seems like every nook and cranny, and an overflow of cars at our favorite trailheads.

Green Canopy launched in 2009 to combat and lessen the negative impacts of climate change and resource scarcity through in-city homebuilding. Nearly 10 years later, we find ourselves in the epicenter of rapid change. As a mission-driven Certified B Corp Company, Green Canopy inherently feels a responsibility to lean in further to the challenges we are experiencing in our high-growth cities: resource scarcity and global warming, urban sprawl, and housing crisis of affordability and access.

Rockefeller Foundation Publishes Case Study on Green Canopy and the Company's Theory of Change

By Susan Fairchild | Director, Investor Relations and Impact | Green Canopy Homes

The Rockefeller Foundation strives to “promote the well-being of humanity throughout the world” by scaling transformative innovations, creating unlikely partnerships spanning sectors, and taking risks others cannot. To catalyze cross-sector pollinization from the social sector to impact investing, the Rockefeller Foundation recently released a case study on Green Canopy’s theory of change - “Putting Impact at the Center of Impact Investing: A Case Study of how Green Canopy Designed its Impact Thesis.”

"The case study provides an illuminating example of how investors can adapt theory of change to serve their impact management needs. By demonstrating the relevance and transferability of this tool for articulating, measuring, and managing impact, the hope is that this case study can contribute to strengthening other investors’ approaches, in turn contributing to building the evidence base for the “impact” of impact investments."

We encourage impact investors and impact enterprises to similarly consider integrating this tool into their organizations.  You can read more about Green Canopy’s theory of change and send any questions to susan@greencanopy.com.

Green Canopy's Theory of Change

Green Canopy's Theory of Change

By Susan Fairchild | Director of Investor Relations & Impact | Green Canopy

Those who visit the Green Canopy Headquarters will find, in our entryway, a reminder handed down by our CEO’s father. It’s a framed quote by the baseball legend Yogi Berra, reading— “If you aim for nothing, you’ll hit it.”

The Dialog of Infill Communities

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Mission Metrics: Case Studies on Impact Part 2
Written By: Aaron Fairchild, CEO of Green Canopy

Green Canopy’s neighborhood engagement started with our first home in West Seattle in 2010. We painted the home a shade of green that our neighbors rejected immediately and publicly via social media. We were taken aback. This certainly wasn’t the “impact” that we had hoped for. Our nascent team had just begun working together with a mission to inspire and this quickly became a moment to listen and learn.  We invited all of our neighbors to meet onsite and tour the construction project and vote on the color to repaint the home. This was our first opportunity to talk to the community about our mission, gather feedback and learn more about our neighbors, their values and, of course, a better choice for paint color.

Since that time Green Canopy has increased its commitment to neighborhood engagement in a number of ways. The company has hosted barbecues, sponsored block parties, held educational events on green building, hosted happy hours highlighting local non-profits, and more. The company has also programmatically adopted the Community Color Program to select the color palette that we use to paint every home.  Additionally, in 2012 the company formalized our introduction to the neighborhood with a “Meet the Builder” community meeting. This is neither required by the cities in which we build, nor embraced by the associations to which we belong. The Green Canopy Meet The Builder community meetings represent an early chapter in the story of every project, helping to set the tone once construction begins and ultimately ensuring greater community inclusion and consideration than otherwise.

The Green Canopy Meet the Builder community meeting is designed to introduce the company and our mission to inspire resource efficiency to the neighborhood; Green Canopy is a very different type of infill homebuilder. We flyer and mail invitations to the community to join us for an evening event that typically takes place in a local community center or library. During this event, the Green Canopy team introduces the company and team members. We put ourselves out there to receive input and feedback and to answer questions about construction, timelines and what to expect. 
 
Over the years we have met with hundreds of neighbors and learned so much about the communities in which we build. We have opened our projects to external influence, and while we can’t always accommodate, we always ask and listen with respect. 

In October of 2014 we layered into the Green Canopy Meet the Builder community meeting, an online neighborhood survey. Since that time, we have held over 20 community meetings and received results from 15 communities with responses from over 100 neighbors in Portland and Seattle. Once the surveys have been completed we process neighbor’s responses and send all responses back to the community members that filled out a survey. The responses are shared anonymously; yet when we review these results we receive highly informative feedback, which we use to learn, adapt and inform the Green Canopy team about the unique story of every community in which we build.  
 
For the first time, we are producing the results of the community surveys from which we have learned so much – they are full of critique, feedback and grace - take a look for yourself and let us know what lessons you learn in the comments below!

Download Green Canopy's Community Survey Responses to learn more about the communities in which we work.

Our Colorful Debate

Contributed by Sonja Gustafson:

One of the great things about home building is the lively stream of passers-by who offer encouragement, ideas, and remarks about the project.  By far the most encouraging comments from people who stop are along the lines of “we’re so glad you didn’t tear this down and build a skinny tower” or “we appreciate that you’re keeping the original style.”  Thanks for that!

And when we painted the exterior of the house, this too generated a stream of comments from neighbors and visitors.  The color scheme was a mix of a vibrant green with an orange/red accent.  A few of us on the team were pretty enthused about the colors, but on the construction site the comments ranged from “I love it!” to “truly horrid” and even a clever “Oh, but I thought you wanted to sell the house.”

Oh.  Whoops.

Back at the G2B Homes office, we began a vigorous discussion, which in itself generated Sam’s recent blog post about our color choice.  But despite the fact that we actually liked these colors, we needed to address the obvious issue that many neighbors - people who would be living near and seeing this house every day -  did not.  That matters to us.  We didn’t want to present a product that would distract discussion from that which we get most excited about:  driving efficiency in existing buildings while ensuring quality, innovation, value and good design.

There were pros and cons to re-painting.  Obviously, the pros would be that we could remove a barrier to market acceptance (“make it look better”).  The cons were significant:  not only was this going to cost us time and money, it also meant covering new paint.  The obvious wastefulness in this was troublesome to us.  We are, after all, a BuiltGreen builder, and now faced the tension between waste and an attractive, salable product.

So we decided to bring the debate back to the neighborhood.   If we really needed to make a change, why not engage the very people who had a strong interest in the aesthetic of their surroundings?  We printed up flyers, got up on Facebook, invited people to engage, and held a neighborhood open house to let them decide the new color!  Over 40 people showed up, took a look at our swatch display, and voted. The winning color is great – we didn’t vote ourselves, but it was our favorite – and it is going to go up soon.

This entire debate – both within the team and with the local community – was so valuable and engaging that we are going to offer neighborhood input in every project.   We will select a palate of options and then take it out to for a vote (before the first coat!)  The result is neighbors participating in the improvement of their community.  What fun!

We’ll continue to use tools to help make the process fun and efficient.  If you want to follow the action, be sure to become a fan on our G2B Homes page on Facebook.

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