2018 Green Genius Brokers of the Year

Every year since 2013, Green Canopy has hosted the Green Genius Broker Awards at the Built Green Conference. The awards honor Real Estate Brokers who have excelled in marketing and selling certified Built Green homes in the Snohomish and King Counties. The Green Genius Awards judging panel is made up of experts in the building and real estate industries who look at both quantitative and qualitative data on the brokers.

Green Canopy Reaches First Close on Cedar Fund

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For Immediate Release

SEATTLE, WASHINGTON & PORTLAND, OREGON (October 4, 2018) – Green Canopy Inc., a deep green urban residential developer, general contractor and fund manager, today announced the first closing of Cedar Fund providing $12 million in development capacity. Cedar Fund is the Company’s fourth single-family real estate fund designed to build resilient net zero ready micro-communities in Seattle, WA and Portland, OR. With the first close complete, Cedar Fund intends to acquire three initial properties currently in pre-development, and construct 25 homes.

As a mission-driven Certified B Corp, Green Canopy is compelled to create market-driven solutions to the challenges facing the high-growth cities of Seattle and Portland, including resource scarcity and global warming, urban sprawl, and limited access to neighborhoods of opportunity. In response, Cedar Fund will acquire, develop, manage and market third-party certified green built, net zero ready residential homes over the course of a 5-year fund cycle.

Cedar Fund will focus on efficient land use through infill development, multiplying the number of homes in established, walkable neighborhoods. With an emphasis on access to essential services including schools, grocery stores and transportation. By building more resource efficient homes on less land, Cedar Fund will help preserve the Pacific Northwest identity which is interwoven with farms, forests, wild lands, and salmon streams.

“I am excited and inspired by the commitment of our initial 18 Cedar Fund Limited Partners who have expressed deep faith in our mission and potential to transform the real estate market towards more regenerative and inclusive communities and environments,” says Aaron Fairchild, CEO.  

About Green Canopy
Green Canopy, Inc. and wholly owned subsidiaries Green Canopy Homes, LLC and Green Canopy Capital, LLC have offices and teams in Seattle and Portland. Green Canopy Homes began building in 2009 and has successfully sold over 140 third-party certified, green homes earning over $100 million in gross revenues.

Green Canopy has successfully developed a disruptive and specialized business model for urban infill homebuilding at scale. Development projects are built on small, medium and large, non-contiguous lots in walkable urban neighborhoods. The Company has an integrated process and established systems for feasibility, design, estimating, construction project management, sales, owner services and fund management. Since inception the Green Canopy Team has focused on creating an authentic, disruptive and widely recognized brand. 

The Company’s mission is to build homes, relationships and businesses that help regenerate communities and environments. By committing to the deep work of its missionGreen Canopy believes a future is possible where net zero energy homes are the norm, these good homes are affordable, wildlands are preserved, communities are resilient and vibrant because they are inclusive, and people who want to invest in that future earn profits.

For more information contact: 
Susan Fairchild, Director, Investor Relations & Impact
206.792.7280
susan@greencanopy.com

Green Canopy at the Annual Starbucks Sustainability Fair

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Green Canopy had the pleasure of being a part of the 2018 Annual Starbucks Sustainability Fair. This year’s fair was an opportunity to introduce the 6,000+ Partners working at the Starbucks Support Center to community resources aligned to the Partners For Sustainability mission: to educate, engage and empower Starbucks Partners to make sustainable change. Here are a few Partners we got to meet at the Green Canopy booth:

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"I’m a bit of an eco-enthusiast... I was intrigued in talking about the ways that architecture impacts home temperature and how the local climate, the lot and the orientation of the structure on the lot can be leveraged to reduce a home’s carbon footprint." — Brian L.

 
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"I'm a project manager for Starbucks in the Design & Construction Services.  I love the idea of a zero energy home, especially in our region of the US.  When utility bills can vary so hugely, it's nice to know that not only would I be keeping them steadier for our month-to-month energy costs, I would be helping to sustain resources and working against a large ecological footprint." — Nicole M.

 
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The Green Canopy Crew enjoyed meeting so many thoughtful Starbucks Partners while finding new and old friends who are using business as a force for good in the world. Here is just a snapshot of those we met:

Thriving Communities & Healthy Environments | Green Canopy’s 2017 Impact Report

Thriving Communities & Healthy Environments | Green Canopy’s 2017 Impact Report

The physical beauty of our Pacific Northwest region combined with a booming tech industry continues to draw people to our high-growth cities of Seattle and Portland. Daily, we feel and see this change with more traffic on the roads, more cranes on the skyline, homeless encampments in what seems like every nook and cranny, and an overflow of cars at our favorite trailheads.

Green Canopy launched in 2009 to combat and lessen the negative impacts of climate change and resource scarcity through in-city homebuilding. Nearly 10 years later, we find ourselves in the epicenter of rapid change. As a mission-driven Certified B Corp Company, Green Canopy inherently feels a responsibility to lean in further to the challenges we are experiencing in our high-growth cities: resource scarcity and global warming, urban sprawl, and housing crisis of affordability and access.

Fast Company Names Green Canopy CEO, Aaron Fairchild, One of the Most Creative People in Business

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In the 2018 summer issue, Green Canopy CEO, Aaron Fairchild, was named to "Fast Company's Most Creative People in Business." 

"Your inclusion on the list is an acknowledgment of your innovative and impactful work. You join 99 other remarkable leaders striving to solve global and societal problems in novel ways," states Fast Company Editor-in-chief, Stephanie Mehta.

Fairchild responds, "I am grateful to be recognized by such an esteemed publication as Fast Company, focused on revolutionizing the current business paradigm and to be listed among leaders and businesses using innovation to catalyze the next economy — one that is more regenerative and inclusive."

The Green Canopy Team is honored to have a leader who inspires us to continue doing the deep work necessary to realize the future we believe in.

Net Zero Energy in Portland

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Green Canopy introduced the Company’s first Net Zero Energy Homes in Portland by holding a class with valued partners in the movement. New construction “Net zero” or “zero energy” homes are highly-efficient home powered by the sun and typically built to a higher certification standard — in this case Earth Advantage Platinum. With less than 10 ever transacting on the Portland Regional Multiple Listing Service in the last 20 years, zero energy homes are very unique. Real Estate Brokers and buyers are learning more about what zero energy is apart from the apparent solar panels. Benefits like: healthier, allergen-free air quality; comfortable, evenly-distributed heating and cooling; and smart, cost-saving technology.
 
The event was held in one of the two Green Canopy Net Zero Energy Homes. Introductions were given by Debbie Chase of First American Title who welcomed brokers with bites from Elephants Delicatessen. Green Canopy Cofounder, Sam Lai, explained the mission of the company and the desired outcome of regenerative communities. And Chris Dawkins and Brian Schmidt of Lightbox Portland shared stories about their lessons learned from building their zero energy project that sold last month in Northeast Portland.
 
To begin the class on zero energy, Peter Brown of Earth Advantage — green building certifier — divulged details on what makes up a zero energy home. For this certified Earth Advantage Platinum Zero Energy project, Earth Advantage visits the project site several times to audit the quality of building — something that is not done for code-built homes. It is tested on a range of performance metrics like efficient water and lighting fixtures, structural integrity, and the energy consumption versus production. Brown also explained that the performance of zero energy homes is dependent on the lifestyle of the occupant — a household of 8 would likely consume more energy than a household of 2. A lively discussion ensued about the accuracy of energy certifications when home occupants have significant impact on the energy consumption of the homes. One remark was how a car’s Miles Per Gallon may not precisely reflect a car’s performance due to user differences like the number of passengers in the car or a different driving styles.
 
Green Canopy Construction Program Manager, Ryan Nieto, answered questions on the home the group was sitting in. Brokers remarked on the simple design qualities that they appreciated like the high windows allowing natural light in while providing privacy from the street. Nieto discussed how living in a net zero or zero energy home is not a sacrifice for sustainability but rather a convenience and the way of the future: “Net Zero Energy is a lifestyle choice. We’ve built high quality, energy efficient, and healthy homes that empower homeowners to embark on their personal journey towards Zero Energy, without sacrifice comfort or livability while adding durability and value.” 
 
The class adjourned and attendees were invited to walk through the home with the green building experts. Interactive “tags” were placed near distinctive features for attendees to learn about the features and their respective benefits for homebuyers.

Next Economy Now

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Green Canopy CEO, Aaron Fairchild, was recently featured on the Next Economy Now podcast by Lift Economy in the episode "Aaron Fairchild: Rooting Into Perennial Impact Under One Green Canopy." 

The podcast "highlights the leaders who are taking a regenerative, bio-regional, democratic, transparent, and whole-systems approach to using business as a force for good." Green Canopy is continually inspired by Lift Economy's work to benefit all life.

Listen to this episode to hear more from Aaron about how Green Canopy is influencing the existing construction paradigm while deliberately, methodically and incrementally addressing some of society’s most difficult challenges as we collectively work to create a more resilient and regenerative future.

Aaron offers Green Canopy’s past, present and future outlook, thoughts on culture and management, the phases of the company's growth and the importance of inclusive building for a more enriching world.

For more information on Green Canopy's approach to the current construction industry, listen to "Money is a Means to an End: Scaling Your Business with Aaron Fairchild" by The Construction Leading Edge.

Less Waste & More Meaning with Bea Johnson

At Green Canopy, we believe living in a net zero energy home goes hand in hand with a zero waste lifestyle. Partnering with Seattle Zero WasteZero Waste WashingtonEco Collective Seattle and Seattle EcoWomen in welcoming zero waste activist, Bea Johnson, to Seattle was an honor. 
 
According to research outlined in Drawdown: 100 Solutions to Reverse Global Warming, “Over the course of a century, methane has 34 times the greenhouse effect of carbon dioxide. Landfills are a top source of methane emissions, releasing 12 percent of the world’s total.”
 
The Zero Waste Movement has been an important piece in the pursuit of greater sustainability and reducing our landfills. In 2002, The Zero Waste International Alliance was formed to tackle waste management issues globally from the front end and defines zero waste as, “designing and managing products and processes to systematically avoid and eliminate the volume and toxicity of waste and materials, conserve and recover all resources, and not burn or bury them.” They believe that by “implementing Zero Waste we will eliminate all discharges to land, water or air that are a threat to planetary, human, animal or plant health.”
 
Bea Johnson — a French native living in California as a mother of two — took this concept, and applied it to her everyday life and decisions. Johnson’s blog, Zero Waste Home, that she started in 2008, shows how to create less waste in a practical and cost-saving way.
 
Since 2008, her family of four has only been producing enough trash to fill one small jar every year. In the process, she’s found that a zero waste home has simplified her lifestyle and afforded her family more time together, with a priority on creating experiences and memories together.  Bea has inspired a global community of Zero Waste bloggers and lifestyle adopters. Her bestselling book, Zero Waste Home named after the blog, has been translated in 20 languages, she’s given 200+ speeches in 30+ countries and been featured in publications and TV Shows around the world. The New York Times, the Today Show, BBC Breakfast.

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Johnson spoke to a sold-out crowd of about 200, centered around her 5 Rs:
 
Refuse
Refuse what you absolutely do not need — and especially disposables or plastics.
 
Reduce
Reduce what you do have. Look at what you have and ask yourself, “Can I do with less?” Can I donate this or give it to someone else that needs it more?”
 
Reuse
Whatever you cannot refuse or reduce then you reuse. Make the things that you do purchase, long-lasting re-usables and not single-use items. This can also look like reusing the compostables you’ve bought as many times as possible as Johnson will freeze the discarded pieces of vegetables from cooking to make vegetable stock. 
 
Recycle
Whatever you cannot refuse, whatever you cannot reduce, whatever you cannot reuse — then you recycle. Sending back the products and materials that wear out to the initial supplier or a local recycler to be turned into something else. If you absolutely cannot refuse using a laptop and it breaks, recycle it at a local business or mail it in if needed.
 
Rot
Whatever you cannot refuse, reduce, reuse or recycle, then you allow to rot in the compost. This is the last of her R’s because it is the last resort and typically a very small amount leftover after going through the first four Rs.
 
The most impactful part of Bea Johnson’s talk for me, was hearing how implementing a zero waste lifestyle has shifted her family’s focus towards giving gifts of experience instead of things, allowing for more memories and bonds to be made. Instead of new toys for Christmas, her son got to go skydiving for the first time and still talks about it.
 
After the presentation, Green Canopy’s Director of Investor Relations and Impact, Susan Fairchild and Zero Waste Washington’s Heather Trim, kicked off happy hour by asking, “what is the next step you want to take in living zero waste and how can you make it happen?”

Now is the Time to Live into the World We Envision

By Kyle Mylius | Director of Investor Relations and Strategy | Green Canopy

Part one of this two-part series highlighted the residential real estate market opportunity in Seattle and Portland. 
 
Why is now the time to use business as a force for good? The region’s economic growth and prosperity have fueled urgent social and environmental challenges. If we fail to mitigate these unintended consequences, the costs to do so in the future might very well swamp the near-term benefits and wealth our robust local economy generates today. Instead, we can respond now to the observed market signals and feedback loops by investing some of the capital generated into thoughtful, holistic and practical solutions to those social and environmental issues.
 
At Green Canopy, we embrace the Chinese dictum, “The best time to plant a tree was 20 years ago. The second-best time is now.” As a for-profit company backed by shareholders, we seek to make money and create long-term company value through various verticals in real estate. But we are also driven to create real estate projects and financing models that allow us to live into the world we envision as manifested within our Theory of Change. This compels us to use a portion of the company’s resources to create vitally important social and environmental value for our shareholders, homeowners and neighbors who collectively make up the fabric of the communities in which we live, work and play.
 
We do this by running toward these challenges and recognizing them as opportunities. For example, we help mitigate global warming by building net zero energy homes. In so doing, we create value in new homes — value that home buyers, renters, banks and appraisers will increasingly recognize.  In time, more and more home builders and will want to capture that value and build to a net zero energy standard, making meaningful progress toward slowing our local impact on global climate change.
 
Beyond this very practical business imperative, lies an awareness within Green Canopy that our built environment has tremendous impact on the natural environment. We recognize that we have a responsibility as a real estate developer to change the ways homes are built and perform. Therefore, we endeavor to design homes to have increasingly less impact on the Earth compared to typical “code built” homes. And aspire to ultimately design and build homes as carbon sinks and regenerative structures that help reverse global warming.
 
We need to find ways to alter humanity’s relationship with the environment, and have the courage to execute those new ideas. I’ve come to believe that each person should shoulder some of the responsibility for not only adhering to environmental best practices but for creating new, practical models for protecting our world. We owe the world our physical labour and our earnest brain power.
-Dan O’Brien, Food for Thought: How a buffalo herd taught me to be a responsible capitalist, Beside magazine Vol 2
 
We cannot succeed in our goals if we serve only the wealthy. Net zero energy homes should be accessible to all homeowners and renters, including the 35 million Americans who spend an inordinate amount of their income on energy bills. Accordingly, Green Canopy is expanding inclusivity in the urban neighborhoods we serve. We are doing this by creating investment structures that attract like-minded investors, enabling us to scale our work and build more affordable homes within desirable urban neighborhoods.

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We are often asked, “Why?” Or even, “We get that environmental sustainability, and features like net zero energy can also be financially profitable. But can’t you just let non-profits and public agencies tackle housing affordability?”  Our answer is a resounding, “No.” As systems thinking has taught us, social and environmental problem sets are inextricably linked. Solving for one without considering the other would be an inefficient and potentially even counterproductive use of capital.
 
Traditional urban residential development approaches and financing tools perpetuate multi-generational and systemic exclusion and inequality. The magnitude of the challenge demands a multi-pronged solution, as expanded on in the Seattle Times and and the New York Times. We are driven by more than a sense of moral obligation, more than an opportunity to both make money and do good. We do this work because we and our stakeholders enjoy power and privilege that — absent of taking a different approach — will only perpetuate and expand social injustice and environmental degradation in the place we all call home.
 
As long as we participate in social systems, we don’t get to choose whether to be involved in the consequences they produce. As such, we can only choose how to be involved, whether to just be part of the problem, or also to be part of the solution. That’s where our power lies, and also our responsibility. 
-Allan G. Johnson, Privilege, Power and Difference
 
Another question we get is, “So what is the cost for doing this work?” We have calculated the costs and it’s not as much as most assume, whether measured in profit margin to the developer or financial returns to investors. And what is often underappreciated, in part because it is harder to measure and quantify, are the benefits of reduced risks to the developer’s brand, the costs of obtaining permits and entitlements, and the ability to sell homes and differentiate value in a competitive market, to name just a few. Similarly, investors who back our work are taking a long-term perspective in seeking sustainable value creation and financial returns that do not extract value at the expense of others and the environment.
 
The stakeholders of Green Canopy work in earnest to use our time, talent and capital to harness the economic growth and prosperity of our region for the benefit of all. We acknowledge now is the time to engage and use business as a force for good, with more inclusive and less extractive approaches and business models than before — recognizing our power and privilege must be used responsibly and ethically. The time to plant the proverbial tree is now.

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Rockefeller Foundation Publishes Case Study on Green Canopy and the Company's Theory of Change

By Susan Fairchild | Director, Investor Relations and Impact | Green Canopy Homes

The Rockefeller Foundation strives to “promote the well-being of humanity throughout the world” by scaling transformative innovations, creating unlikely partnerships spanning sectors, and taking risks others cannot. To catalyze cross-sector pollinization from the social sector to impact investing, the Rockefeller Foundation recently released a case study on Green Canopy’s theory of change - “Putting Impact at the Center of Impact Investing: A Case Study of how Green Canopy Designed its Impact Thesis.”

"The case study provides an illuminating example of how investors can adapt theory of change to serve their impact management needs. By demonstrating the relevance and transferability of this tool for articulating, measuring, and managing impact, the hope is that this case study can contribute to strengthening other investors’ approaches, in turn contributing to building the evidence base for the “impact” of impact investments."

We encourage impact investors and impact enterprises to similarly consider integrating this tool into their organizations.  You can read more about Green Canopy’s theory of change and send any questions to susan@greencanopy.com.