Impact Report

How we measure our social and environmental impact

Thriving Communities & Healthy Environments

A Letter from Susan Fairchild, Director of Impact and Investor Relations

The physical beauty of our Pacific Northwest region combined with a booming tech industry continues to draw people to our high-growth cities of Seattle and Portland. Daily, we feel and see this change with more traffic on the roads, more cranes on the skyline, homeless encampments in what seems like every nook and cranny, and an overflow of cars at our favorite trailheads.

Green Canopy launched in 2009 to combat and lessen the negative impacts of climate change and resource scarcity through in-city homebuilding. Nearly 10 years later, we find ourselves in the epicenter of rapid change. As a mission-driven Certified B Corp Company, Green Canopy inherently feels a responsibility to lean in further to the challenges we are experiencing in our high-growth cities: resource scarcity and global warming, urban sprawl, and housing crisis of affordability and access.

The Company recently paused to examine the broader purpose of our work as an urban infill residential developer and fund manager — going through a process to define our Theory of Change. A Theory of Change is a visual road map to creating the change we want to see in the world and provides a target to which we align our strategies, outcomes, and goals. We began this process with guidance from Jane Reisman, a Social Impact Advisor with over 29 years of experience in strategy and evaluation. The benefits to developing Green Canopy’s Theory of Change became clear early on and continue to bring stakeholder alignment, shared language, and metric alignment.

Green Canopy’s Theory of Change was recognized as a model for transformation in the impact investing community through a case study funded by the Rockefeller Foundation: “The case study provides an illuminating example of how investors can adapt Theory of Change to serve their impact management needs. By demonstrating the relevance and transferability of this tool for articulating, measuring, and managing impact, the hope is that this case study can contribute to strengthening other investors’ approaches, in turn contributing to building the evidence base for the “impact” of impact investments.”

The 2017 Green Canopy Impact Report takes the first step towards aligning our current metrics to our Theory of Change. Our intent for the coming year is to reassess and refresh the metrics to ensure we continue to make progress towards achieving our Theory of Change as well as to further align with common industry standards.

We believe in a better future and the Green Canopy Team — with our partners and communities — is doing the deep work to help us achieve this vision.

Thank you for being an integral part of our community!


Green Canopy builds homes, relationships, and businesses that help regenerate communities and environments.

Every year, the Green Canopy Crew comes together to reevaluate how we want to work together and the culture we want to create. This year we decided on these core values:


Authentic Communication

  • Have fun!

  • Bring your whole self

  • Put yourself in other people’s shoes

  • Create space to help each other grow

Cultivating Community

  • Quit your 2nd job

  • Seek first to understand

  • Clarify and verify

  • Have hard conversations now


  • Be courageous, live into your potential

  • Learn daily, grow deliberately

  • Check the content, not just the box

  • Work like an owner to create the company you want


Zero Energy Ready Homes: Health, Savings, Comfort

A net zero energy or zero energy home is a home that can produce as much power as it consumes over the course of a year. The annual energy consumption of the home is off-set by solar renewable energy. What this means to you is a more comfortable and sustainable living experience alongside ultra-low or nonexistent utility bills.